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Measurement that ties PR activity to bottom line business performance has traditionally been considered more art than science, but with recent advances in data integration and analytics we can now uncover more sophisticated insights than ever.
To mark AMEC (International Association for the Measurement and Evaluation of Communication) Measurement Month, we’re hosting an invite-only breakfast briefing for marketing and communications leaders to explore best practice in communications measurement and share our latest insights on analytics.
Associate Director Kerry Gould, our AMEC certified measurement and evaluation expert, and Director Rebecca Broomfield, will discuss best practice in PR impact measurement and share what we’ve learned in formulating and developing our new proprietary impact measurement tool, PACE.
We hope you can join us.
For further information, and to secure your place at the briefing, contact: firstname.lastname@example.org
Thursday, 28 November, 2019
9.00 – 10.30am
Krow, 80 Goswell Road
London, EC1V 7DB