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WEBINAR: Measuring the business impact of PR without blowing your budget

How do you calculate the impact of your PR activity on bottom-line performance?

In many organisations, it’s a question considered too complex and costly to answer. There’s too much data; too much distance between PR and sales conversion. Effective measurement is impossible without a hefty investment in software.

Wrong.

The combination of free data sources and online analytics means it’s now comparatively simple to demonstrate how PR impacts business performance. You just need the right approach.

In this webinar, Speed’s measurement and evaluation champions Kerry Gould and Rebecca Broomfield will explain:

  • How to formulate PR strategy with measurement in mind
  • SMART objective setting
  • What to measure
  • Presenting to stakeholders
  • Overcoming measurement hurdles

It’s not about expensive software and esoteric data analysis. It’s about ensuring your time is spent measuring the right things to deliver data-backed insight and recommendation.

This free webinar is based on our work as a member of AMEC (International Association for the Measurement and Evaluation of Communication) to improve measurement standards in the PR industry.

Join us on Tuesday, January 21 at 12.30pm – 1.15pm (GMT) or subscribe to our Youtube channel to catch up on demand

Sign up here>> https://www.eventbrite.co.uk/e/webinar-measuring-the-business-impact-of-pr-without-blowing-your-budget-tickets-88468550817

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