At the turn of the year none of us could have predicted how much time we would
be spending in our homes and how the lockdown experience has fundamentally
changed our expectations of them.
In this report, we will examine the changing consumer expectation of what a home
should offer, on a functional and emotional level, using psychology and behavioural
insights. Crucially, we will then unpack how marketers can use this insight and
understanding to supercharge their marketing.
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