Making at-home monitoring a common-sense heart health check
Launching Braun Healthcare’s new ActivScan™ 9 and iCheck® 7 blood pressure monitors across Europe needed more than product news. We needed to educate and engage audiences on the importance of regular monitoring if we were to drive interest and drive sales.
Commissioning new ‘know your heart’ consumer research, we revealed the findings at our ‘Heartfelt’ media event with a panel of heart health experts providing critical advice on the importance of truly listening to our hearts.
Educative films and expert advice plus an EU-wide product sampling and review programme with top tier media and trusted influencers was rolled out across Europe via digital channels to ensure maximum reach across target markets.
An internal communications launch to the European sales teams completed our launch programme, helping to drive excitement, build knowledge and inspire maximum engagement among this crucial audience.
Generating a reach of over 579 million across the UK, Germany, France, Sweden and Norway through earned media coverage, achieving on average 50 pieces of gold tier media coverage per market, the product launch was a huge success. Not only did media love the campaign but sales rocketed by over 400%. A strategically and commercial solid campaign.