Supporting Grant Thornton with the deployment of its national Vibrant Economy campaign, spanning earned and paid media, events and influencer relations.
Speed was called in by top UK accountancy firm Grant Thornton to launch their ‘Faces of a Vibrant Economy’ initiative, which identified 100 organisations and their leaders that demonstrate excellence through growth, innovation and purpose.
After announcing the Top 100 ‘Faces’ list, an exhibition featuring their portraits and stories was held at venues across the UK. Speed maximised exposure through media profile interviews with the most prominent campaign ambassadors.
It was also supported by a robust Vibrant Economy Index, ranking local authorities on a range of factors from prosperity to health, well-being and happiness, and dynamism and opportunity. The Index, replicated for a second year, established itself as a trusted source of regional economic data and insight.
The campaign provided engaging networking opportunities through full-day ‘Live Lab’ events in Bristol and Reading, which brought together influencers and leaders from private, public and third sectors to discuss how to work together and inspire positive change. Speed’s role in securing media and social media coverage of the event ensured it’s impact was felt further afield.
Managing the pre-event promotion, a regional media partnership and profiling for event speakers, the team generated more than 35 pieces of regional media coverage, reaching 3 million+ people in the Thames Valley and West of England.
The Live Lab events attracted more than 400 influential business and community leaders across the two regions, sparking new relationships and opening up longer-term business development opportunities for the firm.