Engaging content to support the customer sales journey
Huntswood, a Sunday Times Top Track 250 company, is a specialist advisory, outsourcing and resourcing partner for the regulated industries.
Supporting regulated firms to achieve best practice in governance, customer service and complaints, Huntswood’s new business pipeline relies on engaging and influencing a diverse mix of senior decision makers at each stage of a complex sales journey. Speed was briefed to increase awareness of Huntswood’s offering, driving new leads and supporting the sales team to nurture prospects and convert opportunities.
Our content specialists devised a sophisticated multi-channel strategy to position Huntswood as the go-to expert in the market. Targeted PR activity, incorporating forward feature placement, newsjacking and expert analysis, has generated a 95% increase in brand coverage across key trade and national titles, reaching over 12 million readers. A suite of creative collateral was developed, including gated insight-driven practical blogs and papers, delivering over 1,850 marketing qualified leads to the business in 2019 alone.
“Speed Communications has been a huge asset in supporting us to transform our Marketing and broader PR strategy. The creativity and innovation on display from the whole team has been fantastic and has supported us in turning technical messaging into something more compelling for our target audience. Speed has undoubtedly helped us to stand out from the crowd and this has been reflected in a significant increase in leads generated (having beat our annual target within seven months).”
Matthew Drage, Director of External Engagement, Huntswood