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Lanes Health

Making herbal remedies an essential part of the family health toolkit

From educating consumers about health conditions and the benefits of herbal remedies, to securing expert influencer support and inspiring user advocacy, our PAGB trained health and wellbeing team know just who to engage and how to inspire them.

Whether hijacking the cold-season news agenda for Olbas, providing online advice to stressed-out exam students for Pro-Plus, or creating a ‘cough-etiquette’ germ-jilting multi-channel campaign for Jakemans, our enviable black book of journalist and influencer contacts and a depth of understanding of how to cut-through the health communications clutter means that our health campaigns always deliver.

Results

Just some of our highlights include exceeding campaign KPIs by +30% average across the Lanes brand portfolio, an influencer campaign that delivered an uplift in D2C sales of +772% and increase in prompted brand awareness from 33% to 61% across three years of activity.

Diomed, Dermal Laboratories

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