Creating connections and conversations in new spaces
Nestlé Professional wanted to showcase its commitment to delivering insight and innovation but needed to transform its traditional communications to engage more effectively in a digital age. We were called in to help.
Developing exclusive insight around trending topics (‘nutrition, health and wellness’, ‘hyper-convenience’ and ‘talent’) we shared the content with pioneering brands in unique venues. Targeted werewho werethose passionate about the subject matter and recognised for their positive actions, inviting their support in the development of a co-created new digital e-zine – BuzzBites.
A revolutionary approach for Nestlé Professional, BuzzBites became the catalyst for enhanced customer interactions, social thought leadership and credible media coverage.
Our strategy delivered over 200 qualified new business leads and exceeded all previous year targets with coverage advancing from news mentions to over 80% high profile, thought-provoking opinion placements.
Nestlé Professional received glowing endorsements from the hospitality industry for its creative insight and for being a positive catalyst for best practice sharing.
The campaign was awarded the B2B Campaign of the Year at the renowned PRCA DARE Awards.