Cult-status and commercial success for Revlon
Revlon asked us to devise a campaign that would position their latest hair styling product as the ‘must-have’ tool for beauty buffs.
Launching in an over-crowded category and taking on the latest and greatest technology from Dyson, we had to do something that would grab key influencer’s attention to gain cult-status for the One Step Dryer and Volumiser.
To launch, we hosted top tier media at one of London’s hottest fitness classes, 1REBEL giving them the opportunity to sweat it out before styling their hair from wet to dry in one step. Gym to desk in half the time with salon results at home.
The press office then kicked into full swing ensuring the tool was in the hands and on the pages of every consumer lifestyle magazine.
The product sold through, exceeding all sales targets and even picked up an OK! Beauty award – in the same category as Dyson no less!