Driving awareness and appointments for the UK’s leading skincare clinics
sk:n, the UK’s leading medical skincare group and laser hair removal specialists, asked us to bolster their brand awareness and drive consultation enquiries as well as support their SEO efforts and position the brand as the trusted medical experts in their field.
A big task, but the solution was a clear-cut one: embark on an online programme of influencer engagement, media relations and social media amplification with link building and lead generation at its heart to change their world.
Activity is ongoing and includes relationship building with top tier lifestyle, health & beauty journalists as well as influencers and celebrities; news agenda hi-jacking and seasonal content creation; new treatment promotion and treatment reviews; broadcast interviews and blogger endorsements – all with the aim of generating a breadth of coverage with backlinks that connects sk:n directly in front of its target audience.
Ongoing positive media coverage generating influential website links and social engagement reaching almost half a million saw an increase in enquiries and the campaign deliver return on investment and impact beyond expectations