Positioning the brand as a thought leader on sustainability in the world of foodservice
Speed was brought on board by The Planet Mark, a sustainability certification initiative, supported by The Eden Project, to encourage food service brands to commit to ongoing change and development to gain certification.
We worked with The Planet Mark™ to create a programme of insightful sustainability thought leadership articles that were sold in to media. These were strategically timed to coincide with key industry announcements such as The UK Plastics PACT and government plans to introduce a single use plastic ban.
Broadcast and trade coverage was secured along with an in-depth feature opinion pieces which relayed the vision and viewpoint of Steve Malkin, the CEO of Planet First and Founder of The Planet Mark.